Business Case Course
How to Write Business Cases Course

Learn how to write fast and effective business cases.

This course will have you writing impactful business cases in no time.

With 5 easy to follow lessons you’ll learn to:

  • Write high-quality business cases
  • Strengthen your business case analysis
  • Build your business case using our online canvas
  • And much more.

Then you’ll be ready to jump straight into using our business case templates and materials. It’s never been easier to plan your own business case so you can save time and be more productive.

Develop Business Case Skills

Successful business cases are the catalyst that helps organisations develop innovations, products, services and experiences that resonate with customers. To build a successful business case and deliver on the outcomes and benefits, you need to fully develop your analysis and creative thinking skills, both of which have become essential in today's business environment.

Successful business cases get approval for funding and resources.

It's not just enough to have a good business case; you need to demonstrate the credibility of the information and analysis to justify your business case.

In the How to Write Business Cases course, you will build your business case expertise. We will share with you five tools and methods for successfully writing business cases when you don't have a lot of time. You can also receive feedback from a certified management consultant who will help you navigate a project related to your professional context.

Whether you are building and writing the business case or simply want to hone your business case skills, the How to Write Business Cases course offers lessons that successful managers, business analysts and consultants can employ to drive improvements and outcomes.

How to Write Business Cases Course Format

The course is available in two formats:

  1. On-Demand Course - Where participants progress at their own pace and have up to 120 days to develop and strengthen their business cases.

  2. Organisation Program - The creative platform encourages employees to develop, write and strengthen their business cases.  The action learning modules enables both individuals and teams to plan, improve, and evaluate the opportunity until the business case is strengthened and ready for presentation to decision-makers. 

It's a fresh approach in Business Case Writing Courses. We focus on how to build opportunities into successful business cases.


You'll walk away from the How to Write Business Cases course knowing how to:

  • Write a high-quality business case.
  • Build and establish the business case process more effectively.
  • Strengthen your business case analysis.
  • Increase the credibility of your recommendations.
  • Build your business case on the online canvas.
  • Plan your business case activities to save your time and be more productive.
  • Get a deeper understanding of how to develop, write and evaluate business cases.

Designed for individuals and teams who want to build their business cases using the 5 STEPS framework for successful business cases.

The course will benefit individuals and teams from all organisations, including organisations from the private and public sectors, and non-profit social enterprises.

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The Lessons

The lessons are a deep dive into the 5 Steps for Developing a Solid Business Case framework and is based on the Business Case Workbook and Templates.

Lesson 1 - Confirming Your Business Opportunity

We cover:

  • How to identify the drivers of business value in business cases and focus on what makes business cases successful.
  • How to get you started by framing your business case opportunity.

Lesson 2 - Analysing and Developing the Shortlisted Options

We cover:

  • How to identify all the business case options
  • How to analyse the options and develop the shortlist.

Lesson 3 - Evaluating the Options

We cover:

  • How to evaluate the shortlisted options.
  • How to  explore which options deliver the highest business value with the lowest risk.

Lesson 4 - The Implementation Strategy

We cover:

  • Why the implementation plan is essential.
  • You learn how to develop the implementation plan for the recommended option.

Lesson 5 - Presenting the Recommendations

We cover:

  • How to write the business case document.
  • The different types of documents required.
  • We explore how to present the business case recommendation for approval.

The Path Forward

We cover:

  • How you can develop and plan to write your business case.
  • How to identify the milestones and key activities.
  • Your business case canvas.
  • How to make your business case project official by documenting it on the Business Case Canvas
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Discover why "How to Write Business Cases" is the right course for you. 

Learn how to write a compelling business case that accurately communicates the value of your project to your stakeholders. 

Watch this 2-minute video to get insight into who the How to Write Business Cases Course is for and what you can expect.

"With the help of Chase Consulting, we enhanced our TRI2gether Program and developed our sustainability plan and started to build in-house innovation capability. If you want to take a more structured and practical approach to innovation, Craig gives you step by step instructions and encouragement and motivation. But even more, the practical steps to develop a strong innovation plan."

- Rob Ward – Clubs & Programs Manager, Triathlon Victoria

Professional Learning - How to Write Business Cases
Free Trial
Checkout to see if the course right for you.
2 lessons:
  • Introduction to Business Cases
  • Planning Your Business Case

Plus Glossary of Business Case Terms

Easy upgrade to get full access to the Course and coaching sessions at any time.
Course - Most Popular
For individuals who want to learn how to write fast and effective business cases.

 5 modules

9 lessons

Online Business Case Canvas

Business Case Workbook

Business Case Templates

And don't forget your 15-min Strategy Call

Easy upgrade to get individual coaching sessions at any time.  
Monthly payment plans available.
Course & Coaching
Course plus your individual coaching session to accelerate your capabilities.
Course plus:
One 60-min individual coaching session with Zoom

12 month access to the Course and the online Business Case Canvas
Monthly payment option available.
Frequently Asked Questions
What is included?

It’s an online platform for writing, developing and strengthening business cases:

  • Business Case Canvas

  • Business Case Templates

  • Business Case Workbook

  • 5 lessons with videos, insights, tips and additional resources

  • Checklists for evaluating business cases.

How will I access the course materials?

We have a dedicated course site to which you will have a login and password. The course site contains all program materials — syllabus, lesson, video content, readings, and activities.

How long will I have access to the course site after the course concludes?

You will have access to the course site for an additional 120 days after the course concludes. You have the option to extend your access for an additional 12 months to use all the resources and new features.

Meet the instructors

Craig Peacock (PhD), Director Chase Consulting Group has over 25 years’ experience in strategy, innovation and business cases. Craig is a Certified Management Consultant (CMC) and a Fellow of the Australian Institute of Management Consultants (FIMC). He has been an Adjunct Teaching Fellow at Swinburne University of Technology.

Do you offer one on one consultations?

We have available 15-minute complimentary Business Case Calls to help. Use your session as an opportunity for a deep dive into an aspect of the course so you can progress rapidly and get the most out of it.

Booking your Strategy Call is easy on our online booking page, just select a convenient time which suits you.

How much time does the How to Write Business Cases take?

For the course to be successful, participants should invest three to six hours of their time. The 5-day course keeps your business case front of mind; it reduces time and gives you clarity on what makes business cases successful. The course sets you up to accelerate in the next phase of your business case journey.

Can I view the modules on my tablet and phone?
The lessons are easy to complete. It is designed to work on all devices. This includes phones, tablets, laptops and desktop computers. You can stop and resume at any time 24/7. Your progress is automatically saved, and you can switch devices.
Intellectual Property and Confidentiality

Each course participant owns their intellectual property. Chase Consulting makes no claim to ownership of intellectual property (IP) resulting from the business opportunity and activities that it supports in the course.

Chase Consulting has helped its clients develop their business cases and innovations over the past 20 years, as per of our professional client consulting relationship and our Code of Ethics. Chase Consulting adheres to the Australian Institute of Management Consultants Code of Ethics.

Professional Development

The Business Case professional development is a certificate of completion for participants for improving their innovation and business skills.

All How to Write Business Cases participants can apply for their Certificate of Completion after the Course. A small fee is applicable to cover the assessment costs.

Want to see more?
Click the button on the right to schedule your complimentary video call.

Start writing your Business Case NOW!

We get you started. We give you the tips, insights, best practices, worksheets and templates. We ask the right questions to keep you on track.

As a Business Case Course participant, you can achieve more, faster.

Craig Peacock

"Our business case programs are based on Chase Consulting's 20 years of experience in developing successful business cases.

The frameworks, tools and templates are an invaluable resource. These resources will improve the quality of your business case,
 save you time and increase your productivity."

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The coaching sessions are well planned, and the approach of taking a step back to understand the strategic context and the key stakeholders is extremely valuable.
Craig was really helpful in helping me to understand and identify the critical value drivers in our business case. He provided excellent insights on how to structure and build the case, and how to present the recommendations to the senior leadership team.

Allan N., Financial Investment Analyst
New York, USA
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Fae Y., Financial Consultant – Shanghai, China

The business case coaching sessions have been really helpful in supporting me in developing my business case for our financial consulting services. The coaching sessions have helped challenge my thinking; facilitated some important conversations and explore ideas; as well as providing a key framework to develop a strong business case.

The coaching sessions also helped me develop a persuasive presentation of the business case to our senior leadership team. I highly recommend Craig Peacock.

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