Business Case Course

Learn how to write business cases quickly and efficiently.

This course will have you writing robust business cases in no time.

With 11 easy to follow lessons you’ll learn to:

  • Write and develop your own business cases.
  • Make make better proposals, and be ready to present them to your board or investors.
  • How to quantify the financial value in business cases.
  • Gain expertise and confidence in business case writing.
  • And much more.

Then you’ll be ready to jump straight into using our business case workbook and templates.

Developing your own business case has never been easier so you can save time and be more productive.

We have been helping professionals learn how to write and develop business cases since 2002. We have helped hundreds of professionals from 35 countries develop business cases using our online courses and resources.

Would you like to save up to 30%-40% of your time and cost in preparing business cases by being trained through our Course and Business Case Templates?

Business case writing can be challenging for those who have never done it. This course provides the knowledge and skills needed to create a robust business case and shorten the time it takes to produce a final draft.

You will learn how to organize your work, what information is needed, when and how to use supporting considerations and justifications, and how to develop strong conclusions from your rationale.

Fully developed business cases are often indispensable in a competitive landscape where some projects are selected over others because of their ability to provide quantifiable value. They have become so important that knowing how to do them at an expert level could be a deciding factor in getting that promotion.

Develop your Business Case Skills

It's not just enough to have a good business case; you need to demonstrate the credibility of the information and analysis to justify your business case.

In the How to Write Business Cases course, you will build your business case expertise. We will share with you five tools and methods for successfully writing business cases when you don't have a lot of time. You can also receive feedback from a certified management consultant who will help you navigate a project related to your professional context.

Whether you are building and writing the business case or simply want to hone your business case skills, the How to Write Business Cases course offers lessons that successful managers, business analysts and consultants can employ to drive improvements and outcomes.

The Business Cases Course Format

The course is available in two formats:

  1. On-Demand Course - Where participants progress at their own pace and have up to 365 days to develop and strengthen their business cases.

  2. Organization Program - The creative platform encourages employees to develop, write and strengthen their business cases.  The action learning modules enables both individuals and teams to plan, improve, and evaluate the opportunity until the business case is strengthened and ready for presentation to decision-makers. 

It's a fresh approach in Business Case Writing Courses. We focus on how to build opportunities into successful business cases.


You'll walk away from the How to Write Business Cases course knowing how to:

  • Write a high-quality business case.
  • Build and establish the business case process more effectively.
  • Strengthen your business case analysis.
  • Find the ROI in business cases.
  • Increase the credibility of your recommendations.
  • Build your business case on the online canvas.
  • Plan your business case activities to save your time and be more productive.
  • Get a deeper understanding of how to develop, write and evaluate business cases.

Designed for individuals and teams who want to build their business cases using the 5 STEPS framework for successful business cases.

The course will benefit individuals and teams from all organisations, including organisations from the private and public sectors, and non-profit social enterprises.

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The Lessons

The 11 lessons are a deep dive into the 5 Steps for Developing a Solid Business Case framework and is based on the Business Case Workbook and Templates.

The Different Types of Business Case with Examples
We cover:

  • The different types of business cases.
  • We will walk you through a set of business case examples to demonstrate how to justify the value a proposed innovation or project.

The Business Case Templates
We cover:

  • How to use the Templates and the Business Case Workbook.
  • Tips and insights to save you time in developing the solid business case.

Step 1 - Confirming Your Business Opportunity

We cover:

  • How to identify the drivers of business value in business cases and focus on what makes business cases successful.
  • How to get you started by framing your business case opportunity.

Step 2 - Analyzing and Developing the Shortlisted Options

We cover:

  • How to identify all the business case options.
  • How to analyze the options and develop the shortlist.

Step 3 - Evaluating the Options

We cover:

  • How to evaluate the shortlisted options.
  • How to  explore which options deliver the highest business value with the lowest risk.

Step 4 - The Implementation Strategy

We cover:

  • Why the implementation plan is essential.
  • You learn how to develop the implementation plan for the recommended option.

Step 5 - Presenting the Recommendations

We cover:

  • How to write the business case document.
  • The different types of documents required.
  • We explore how to present the business case recommendation for approval.

Quantifying the Financial Value in Business Cases

We cover:

  • How to quantify and calculate the value of an investment.
  • How to how to model and quantify the financial value in business cases.
  • How to calculate the ROI for a project.
  • We explore how to use Scenario Analysis and Sensitivity Analysis to increase the ROI of the business case.

Your Business Case Project Plan

We cover:

  • How you can develop and plan to write your business case.
  • How to identify the milestones and key activities.
  • Your business case canvas.
  • How to make your business case project official by documenting it on the Business Case Canvas
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Discover why "How to Write Business Cases" is the right course for you. 

Learn how to write a compelling business case that accurately communicates the value of your project to your stakeholders. 

Watch this 2-minute video to get insight into who the How to Write Business Cases Course is for and what you can expect.

"With the help of Chase Consulting, we enhanced our TRI2gether Program and developed our sustainability plan and started to build in-house innovation capability. If you want to take a more structured and practical approach to innovation, Craig gives you step by step instructions and encouragement and motivation. But even more, the practical steps to develop a strong innovation plan."

- Rob Ward – Clubs & Programs Manager, Triathlon Victoria

Professional Learning - How to Write Business Cases
Workbook & Templates
The 6 Essential Business Case Templates.
The Business Case Workbook
Business Case Document Template
Business Case Presentation Template
Financial Analysis Templates
Project Planning Templates
Risk Management Templates

Easy upgrade to get full access to the Course and coaching sessions at any time.
Course - Most Popular
For individuals who want to learn how to write fast and effective business cases.

11 lessons

23 instructional videos

Online Business Case Canvas

Business Case Workbook

Business Case Templates

And don't forget your 15-min Strategy Call

Easy upgrade to get individual coaching sessions at any time.  
Monthly payment plans available.
Course & Coaching
Course plus your individual coaching session to accelerate your capabilities.
Course plus:
One 60-min coaching session
12 month access to the Course
Online Business Case Canvas
The 6 Essential Business Case Templates

Monthly payment option available.
Frequently Asked Questions
What is included?

It’s an online and on-demand program platform for writing, developing and strengthening business cases:

  • Business Case Canvas

  • Business Case Templates

  • Business Case Workbook

  • 11 lessons with videos, insights, tips and additional resources

  • Checklists for evaluating business cases.

How will I access the course materials?

We have a dedicated course site to which you will have a login and password. The course site contains all program materials — syllabus, lesson, video content, readings, and activities.

How long will I have access to the course site after the course concludes?

You will have access to the course site for 365 days to use all the lessons, resources and new features.

Meet the instructors

Craig Peacock (PhD), Director Chase Consulting Group has over 25 years’ experience in strategy, innovation and business cases. Craig is a Certified Management Consultant (CMC) and a Fellow of the Australian Institute of Management Consultants (FIMC). He has been an Adjunct Teaching Fellow at Swinburne University of Technology.

Do you offer one on one consultations?

We have available 15-minute complimentary Business Case Calls to help. Use your session as an opportunity for a deep dive into an aspect of the course so you can progress rapidly and get the most out of it.

Booking your Strategy Call is easy on our online booking page, just select a convenient time which suits you.

How much time does the How to Write Business Cases take?

For the course to be successful, participants should invest three to six hours of their time. The course keeps your business case front of mind; it reduces time and gives you clarity on what makes business cases successful. The course sets you up to accelerate in the next phase of your business case journey.

Can I view the modules on my tablet and phone?
The lessons are easy to complete. It is designed to work on all devices. This includes phones, tablets, laptops and desktop computers. You can stop and resume at any time 24/7. Your progress is automatically saved, and you can switch devices.
Intellectual Property and Confidentiality

Each course participant owns their intellectual property. Chase Consulting makes no claim to ownership of intellectual property (IP) resulting from the business opportunity and activities that it supports in the course.

Chase Consulting has helped its clients develop their business cases and innovations over the past 20 years, as per of our professional client consulting relationship and our Code of Ethics. Chase Consulting adheres to the Australian Institute of Management Consultants Code of Ethics.

Professional Development

The Business Case professional development is a certificate of completion for participants for improving their innovation and business skills.

All How to Write Business Cases participants can apply for their Certificate of Completion after the Course. A small fee is applicable to cover the assessment costs.

Want to see more?
Click the button on the right to schedule your complimentary Zoom call.

Start today to learn how to write business cases with our professional business case course.

We get you started. We give you the tips, insights, best practices, worksheets and templates. We ask the right questions to keep you on track.

You will gain expertise and confidence in business case writing.

Craig Peacock

"Our business case programs are based on Chase Consulting's 20 years of experience in developing successful business cases.

The frameworks, tools and templates are an invaluable resource. These resources will improve the quality of your business case,
 save you time and increase your productivity."

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The coaching sessions are well planned, and the approach of taking a step back to understand the strategic context and the key stakeholders is extremely valuable.
Craig was really helpful in helping me to understand and identify the critical value drivers in our business case. He provided excellent insights on how to structure and build the case, and how to present the recommendations to the senior leadership team.

Allan N., Financial Investment Analyst
New York, USA
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Fae Y., Financial Consultant – Shanghai, China

The business case coaching sessions have been really helpful in supporting me in developing my business case for our financial consulting services. The coaching sessions have helped challenge my thinking; facilitated some important conversations and explore ideas; as well as providing a key framework to develop a strong business case.

The coaching sessions also helped me develop a persuasive presentation of the business case to our senior leadership team. I highly recommend Craig Peacock.

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